Digital Marketing Executive
Reporting to: Trading Director/Marketing Manager
Area: Marketing
Company Profile:
Riverdale Healthcare is a group of dental practices committed to providing high-quality, ethical dental care and exceptional patient experiences. We are dedicated to building lasting relationships with our patients based on trust and ethical dentistry. As a growing business, we continually invest in our practices and highly trained teams to ensure the best possible care for our patients.
Overview:
As a passionate and driven Digital Marketing Executive, you will be responsible for managing various digital marketing channels for our group of practices. Your role will involve supporting our practices in increasing awareness of their services, enhancing the patient journey, and driving private revenue growth. You will work closely with internal and external stakeholders to align your efforts with the overall marketing strategy and the vision and values of the Riverdale Group.
Main Purpose & Responsibilities:
- Take ownership of the Riverdale Healthcare website and practice landing pages/websites, ensuring ongoing maintenance and development.
- Complete ongoing web projects, including landing page migration and Vitality Dental Care website updates.
- Regularly review and report on website performance, utilizing analytic data to identify trends and opportunities for improvement.
- Conduct content audits to ensure information is current and create necessary content.
- Collaborate with external digital agencies to manage and improve SEO for the group.
- Lead the rollout of online booking for practices, focusing on the digital patient journey.
- Spearhead projects to enhance the Customer Relationship Management (CRM) offering.
- Manage the group-wide pricing strategy for private treatment fees and dental plan costs.
- Improve processes for driving online patient reviews to enhance reputation and online presence.
- Manage practice Google My Business profiles to ensure accuracy and leverage marketing opportunities.
- Support Marketing Manager in integrated campaign activities aimed at increasing private revenue.
- Conduct regular competitor analysis to stay competitive and informed about industry and marketing trends.
Benefits of the role:
- £30,000 per annum
- Hybrid working model, offering flexibility between home and office environments.
- Generous holiday allowance of 27 days annual leave plus bank holidays.
- 40-hour working week
- Opportunities for personal and professional development, supported by our internal team and training initiatives.
- Access to fantastic high street discounts
- Continuous development- we’re keen to see you succeed and will support you with the development you require an desire!
- Access to our Employee Assistance Programme, available 24/7 for health and wellbeing support.
Person Specification:
Essential:
- Previous digital marketing experience.
- Strong knowledge of various digital marketing channels.
- Proficiency with Content Management Systems (CMS) and Google Analytics.
- In-depth understanding of CRM platforms.
Desirable:
- Dentistry and/or healthcare experience.
- Knowledge of WordPress CMS and CIM Marketing qualification.
Other:
- Must be willing to travel within the UK occasionally for practice visits and support office meetings.
- Full driving license and access to a car preferred.
- Experience with Microsoft 365, Excel, and Teams desirable.
If you’re passionate about digital marketing and want to contribute to our mission of providing exceptional dental care, we encourage you to apply. Join us in shaping the future of Riverdale Healthcare!
