Digital Marketing Executive

Digital Marketing Executive

Reporting to: Trading Director/Marketing Manager

Area: Marketing

Company Profile:
Riverdale Healthcare is a group of dental practices committed to providing high-quality, ethical dental care and exceptional patient experiences. We are dedicated to building lasting relationships with our patients based on trust and ethical dentistry. As a growing business, we continually invest in our practices and highly trained teams to ensure the best possible care for our patients.

As a passionate and driven Digital Marketing Executive, you will be responsible for managing various digital marketing channels for our group of practices. Your role will involve supporting our practices in increasing awareness of their services, enhancing the patient journey, and driving private revenue growth. You will work closely with internal and external stakeholders to align your efforts with the overall marketing strategy and the vision and values of the Riverdale Group.

Main Purpose & Responsibilities:

  • Take ownership of the Riverdale Healthcare website and practice landing pages/websites, ensuring ongoing maintenance and development.
  • Complete ongoing web projects, including landing page migration and Vitality Dental Care website updates.
  • Regularly review and report on website performance, utilizing analytic data to identify trends and opportunities for improvement.
  • Conduct content audits to ensure information is current and create necessary content.
  • Collaborate with external digital agencies to manage and improve SEO for the group.
  • Lead the rollout of online booking for practices, focusing on the digital patient journey.
  • Spearhead projects to enhance the Customer Relationship Management (CRM) offering.
  • Manage the group-wide pricing strategy for private treatment fees and dental plan costs.
  • Improve processes for driving online patient reviews to enhance reputation and online presence.
  • Manage practice Google My Business profiles to ensure accuracy and leverage marketing opportunities.
  • Support Marketing Manager in integrated campaign activities aimed at increasing private revenue.
  • Conduct regular competitor analysis to stay competitive and informed about industry and marketing trends.

Benefits of the role:

  • £30,000 per annum
  • Hybrid working model, offering flexibility between home and office environments.
  • Generous holiday allowance of 27 days annual leave plus bank holidays.
  • 40-hour working week
  • Opportunities for personal and professional development, supported by our internal team and training initiatives.
  • Access to fantastic high street discounts
  • Continuous development- we’re keen to see you succeed and will support you with the development you require an desire!
  • Access to our Employee Assistance Programme, available 24/7 for health and wellbeing support.

Person Specification:

  • Previous digital marketing experience.
  • Strong knowledge of various digital marketing channels.
  • Proficiency with Content Management Systems (CMS) and Google Analytics.
  • In-depth understanding of CRM platforms.


  • Dentistry and/or healthcare experience.
  • Knowledge of WordPress CMS and CIM Marketing qualification.


  • Must be willing to travel within the UK occasionally for practice visits and support office meetings.
  • Full driving license and access to a car preferred.
  • Experience with Microsoft 365, Excel, and Teams desirable.

If you’re passionate about digital marketing and want to contribute to our mission of providing exceptional dental care, we encourage you to apply. Join us in shaping the future of Riverdale Healthcare!

Talent Acquisition Specialist- Clinical

Talent Acquisition Specialist- Clinical  

Company: Riverdale Healthcare

Location: Flexible, with occasional travel to Stokesley and other practice locations

Salary: Competitive with a bonus scheme


Riverdale Healthcare is a dynamic group of dental practices committed to delivering exceptional, ethical dental care while ensuring the best possible experience for our patients. Our vision is to cultivate enduring relationships with each patient, founded on trust and ethical dentistry.

Role Summary:

As a Recruitment Specialist at Riverdale Healthcare, you’ll play a crucial role in identifying and fulfilling recruitment needs for our self-employed clinical roles. From screening candidates to managing onboarding processes, you’ll ensure a seamless recruitment journey for our clinicians. Leveraging various resources including job boards, social media, and internal promotion channels, you’ll maintain a steady pipeline of qualified candidates.


  • Identify and collate vacancies and recruitment needs for self-employed clinical roles.
  • Manage day-to-day recruitment resources including job boards, social media, agencies, and internal promotion channels.
  • Collaborate with the in-house marketing team to effectively market hard-to-fill roles.
  • Screen and shortlist candidates, and arrange and support interviews.
  • Provide accurate self-employed contracts for new and existing clinicians.
  • Ensure timely onboarding for all self-employed roles in alignment with the candidate’s recruitment journey.
  • Establish clear recruitment processes, continuously improving them to comply with current legislation.
  • Build strong collaborative relationships with internal and external stakeholders.
  • Actively contribute to the People & Culture team, promoting Riverdale’s brand and values.
  • Ensure all recruitment processes are fair, objective, and merit-based, regardless of age, gender, ethnicity, sexual orientation, or disability, coaching managers to achieve this.


  • Minimum of 2 years experience in a similar recruitment role, particularly with hard-to-fill clinical roles.
  • Knowledge of employment law, self-employed contracts and IR35
  • Knowledge and experience of working with overseas candidates and visa sponsorships
  • Excellent communication, strong attention to detail and interpersonal skills.
  • Strong organizational skills with the ability to manage multiple priorities.
  • Proficiency in recruitment platforms and social media channels.
  • Valid driving license with a willingness to travel occasionally.


  • Competitive salary with potential for bonus earnings based on recruitment achievements.
  • Hybrid working model, offering flexibility between home and office environments.
  • Generous holiday allowance of 27 days annual leave plus bank holidays.
  • 40-hour working week with flexibility to accommodate personal commitments.
  • Opportunities for personal and professional development, supported by our internal team and training initiatives.
  • Access to fantastic high street discounts
  • Access to our Employee Assistance Programme, available 24/7/365 for health and wellbeing support.

Join Riverdale Healthcare and contribute to our mission of delivering exceptional dental care by recruiting top-notch clinicians who share our values. Apply now to become part of our vibrant team!

To apply, please send your CV to

Riverdale Healthcare is an equal-opportunity employer and welcomes applications from all qualified individuals. We are committed to creating a diverse and inclusive environment for all employees.